For over two years now, conventional wisdom and industry pundits agreed that the general strategy of MasterCard and Visa would attempt to make mobile payments simply another form factor of a credit or debit account. The tactics that these companies would use to accomplish this strategy, however, had been the subject of extensive speculation and conjecture. The recent article in the Wall Street Journal detailing MasterCard’s joint effort with Google and Citi, the tactics of MasterCard became remarkably clearer.
MASTERCARD AND MOBILE
MasterCard’s mobile payments strategy seemed significantly less potent and newsworthy than Visa’s lately. Back in 2009, MasterCard’s Mobile Payments Gateway appeared to be a strong start. Continue reading