Archive for April, 2012

Contactless EMV – What is the Value to Retailers?

VeriFone can process EMV transactions using NFC through Vantiv.

Retailers often ask, “What new POS equipment should I buy?” My answer has been the same for almost 4 years: “Nothing, yet.” My logic is this: The upcoming liability shift occurs in October 2015 for merchants that have not deployed EMV. So, any retailer that wants to accept Visa, MasterCard and/or Discover after October 2015 needs to buy and deploy EMV equipment before then, if they have not already.

But EMV is predominately a contact sport -meaning that two computers need to plug into each other physically for it to function, which is why a contact EMV card needs to be inserted (or “dipped”) into the physical slot in the terminal until the transaction is over.

So, how do you ‘dip’ a Smartphone into a slot? There are two ways:

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